Aadyam
Season 5
INDUSTRY
Arts & Culture (Theatre)
Aadyam, a distinguished theatre initiative by the Aditya Birla Group, is celebrated for its commitment to elevating the performing arts in India through world-class productions and innovative storytelling.
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APPROACH
A multi-pronged approach, combining strategic media outreach, press engagement, and strategic social media collaborations, was employed.
Exclusive
Interviews
Strategic Press Releases
Targeted Digital Features
New Journalist Engagement
Dynamic Social Media
OTHER CLIENTS WE HAVE DONE THIS FOR
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IMPACT
The campaign successfully positioned Aadyam as a prominent name in the national theatre scene and generated significant interest for its season in a new city.
COVERAGE HIGHLIGHTS
Achieving the extraordinary
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Explore similar work
55 +
Interviews
196 MN. +
Public Relations Value
79 MN. +
Readers
#1
Targeted press releases with secured wire flashes
#2
Cultivated strong media relationships for spokesperson features and interviews
#3
Explored social media collaborations for amplified reach
QUESTION
How can we reignite India's passion for theatre with Aadyam?
Challenge
Position Aadyam Theatre as a national theatre frontrunner amidst stiff competition, expand its reach to a new city, and leverage traditional and digital platforms to create a lasting impact.
Solution
Adopt a multi-faceted media strategy, ensuring each play of the season received dynamic coverage through a steady flow of fresh content.
Asian Age - Industry Story
Deccan Herald - Play Listing
HT Cafe - Interview
HT Cafe - Play Feature
Mashable - Listing
Midday - Season Feature
Mint - Director Interview
New Indian Express Indulge - 8th September
The hindu - Play Review