PUBLIC RELATIONS
Our comprehensive public relations services encompass building strong media relationships, hosting press events like press conferences, highlighting key spokespeople via spokesperson profiling, leveraging industry recognition through awards, crafting a compelling story for brand positioning, press briefings, and facilitating expert discussions via media roundtables. By combining these strategies, we ensure that each campaign resonates deeply with the desired audience, positioning your brand as a thought leader within its industry.
INFLUENCER RELATIONS
Our team meticulously selects influential voices aligned with your brand identity, crafting authentic campaigns that spark dynamic interactions and cultivate lasting relationships with target consumers. By leveraging data-driven insights, we optimise campaign performance and deliver exceptional ROI. Let's transform your brand into an influencer coveted partnership.
CONTENT MANAGEMENT
Our team of skilled writers transforms ideas into engaging narratives that captivate your audience and drive results. We delve deep into your brand, understanding its essence to create content that hits home. From blogs, authored articles, social media posts, SEO integration, to press releases, product descriptions, and website content, we deliver tailored solutions that inform, persuade, and inspire.
SOCIAL MEDIA AND DIGITAL MARKETING
Where creativity meets performance, our digital offerings are aimed at building long term presence for brands online, with dedicated services for the various marketing goals you may have: Social Media to help build online communities, Performance Marketing to drive ROI focused sales, SEO to generate organic traffic to your website via search keywords, Video Production to help you communicate in interesting and engaging ways and finally Website Development to create websites that effortlessly fuse thoughtful design & function.
CRISIS MANAGEMENT
Our crisis management team is your resolute partner in times of adversity. With a proven track record of swift and strategic response, we mitigate reputational damage and guide organisations through unforeseen challenges. Our comprehensive crisis management plan involves constant digital and traditional media mapping, lobbying and creating an effective holding statement, to ensure successful navigation of even the most complex situations. Trust TOC to safeguard your brand's integrity.
INDUSTRY
Diverse domains, proven triumphs
TOC PHILOSOPHY
Our DNA: Do, Not Just Say
That’s what makes us push boundaries and achieve the extraordinary. This is what we call the ‘TOC EFFECT’.
SERVICES
Comprehensive solutions,
tailored for you
PUBLIC RELATIONS
Our comprehensive public relations services encompass building strong media relationships, hosting press events like press conferences, highlighting key spokespeople via spokesperson profiling, leveraging industry recognition through awards, crafting a compelling story for brand positioning, press briefings, and facilitating expert discussions via media roundtables. By combining these strategies, we ensure that each campaign resonates deeply with the desired audience, positioning your brand as a thought leader within its industry.
CONTENT MANAGEMENT
Our team of skilled writers transforms ideas into engaging narratives that captivate your audience and drive results. We delve deep into your brand, understanding its essence to create content that hits home. From blogs, authored articles, social media posts, SEO integration, to press releases, product descriptions, and website content, we deliver tailored solutions that inform, persuade, and inspire. We continuously monitor and refine content strategies to adapt to evolving trends and audience preferences, ensuring sustianedimpact and thought provoking relevance.
Our team meticulously selects influential voices aligned with your brand identity, crafting authentic campaigns that spark dynamic interactions and cultivate lasting relationships with target consumers. By leveraging data-driven insights, we optimise campaign performance and deliver exceptional ROI. We also provide detailed performance analytics and strategic adjustments to ensure continued success. Let's transform your brand into an influencer coveted partnership, driving substantial brand awareness, engagement and measurable growth, while building a loyal community of brand advocates.
INFLUENCER RELATIONS
SOCIAL MEDIA AND DIGITAL MARKETING
Where creativity meets performance, our digital offerings are aimed at building long term presence for brands online, with dedicated services for the various marketing goals you may have: Social Media to help build online communities, Performance Marketing to drive ROI focused sales, SEO to generate organic traffic to your website via search keywords, Video Production to help you communicate in interesting and engaging ways and finally Website Development to create websites that effortlessly fuse thoughtful design & function
CRISIS MANAGEMENT
Our crisis management team is your resolute partner in times of adversity. With a proven track record of swift and strategic response, we mitigate reputational damage and guide organisations through unforeseen challenges. Our comprehensive crisis management plan involves constant digital and traditional media mapping, lobbying and creating an effective holding statement, to ensure successful navigation of even the most complex situations. Trust TOC to safeguard your brand's integrity.
EXPERTISE
Our process is your success blueprint
To win a conversation, you must LEAD it. This is something tangible that we have learnt in the years we have been in business. So, it is with reason that the word ‘lead’ proves to be such an inspiration.
NEWS
Our story, as told by others
TOC FOR GOOD
Our Commitment to Community
Pradeep Krishnakumar, Co-Founder, Zouk
" Team TOC was a true partner in our PR journey and was instrumental in ensuring our brand’s mission reaches pan India. "
Aditya Sharma, Community Director, Vaatalya
" The team demonstrated a deep understanding of our unique needs, which translated into bespoke PR campaigns that boosted our brand presence "
Karishma Shah, Ex Communication Manager, Welspun One and Stay Vista
" Fantastic partners. Their innovative approaches to PR helped us stand out, and their organised team ensured that our campaigns ran smoothly. "
Tina Dabi, Former Collector, Jaisalmer District
" Their dedication, professionalism, and attention to detail far exceeded our expectations. The team went above and beyond. "
Vaishali Gupta, Co-founder & CGO, mCaffeine & HYPHEN
" Their work ensured our launch received ample media attention, and they've skillfully showcased our product's blend of science and nature. "
Word of
Mouth
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There's one thing we always do at The Other Circle - we keep our ears to the ground. It is essential for us to know the nature of the dialogue (and chatter) that is defining the conversation in the market. Armed with this information about market trends and practices, we then come to you with a desire to learn more, to listen to the narrative you want to share. A 51-point long questionnaire helps give us clarity about your brand's identity and your individual priorities. We take a great brief!
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The importance of stories and their telling cannot be emphasised enough. A news article, for instance, shouldn't just inform. It needs to impact a reader's life in a way that is positive and memorable. To thus engage an end consumer, we believe that another more holistic engagement first needs to happen. Media professionals and digital crusaders should feel as involved as other stakeholders. When arriving at a strategy, we research the market, but we also consider the voices of internal employees who make a brand what it is. The big picture is important, but so are the finer details.
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Intent does not count for much if you do not have the language to articulate it. We believe that to put our thoughts, plans and ideas into action, the tools we need are the right stories in the form of words and visuals. To be able to have an instant connect, the essence of brands needs to be communicated, which is lucid and convincing. So, we do not take our database of influence for granted. Each time, we try to offer them story briefs that they will find relevant on that day. To substantially stretch the lifespan of your product, it must first be made relatable and lastingly human. That is what we do best.
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Results only count when they can be measured. Our agency follows the Barcelona Principles 3.0 for effective PR measurement. We set clear objectives aligned with client goals, focus on outcomes over outputs, and use diverse methods to evaluate campaigns across all media channels. We measure changes in audience awareness, attitudes, and behaviour, while adhering to ethical data practices. This approach provides clients with actionable insights to improve their communication strategies.
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Power Moves,
Delivered
To shape meaningful change, you need a strong suit in every.single.domain. We integrate strategy and innovation with our relentless pursuit of client satisfaction.
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There's one thing we always do at The Other Circle: we keep our ears to the ground. It is essential for us to know the nature of the dialogue (and chatter) that is defining the conversation in the market. Armed with this information about market trends and practices, we then come to you with a desire to learn more, to listen to the narrative you want to share. A 51-point long questionnaire helps give us clarity about your brand's identity and your individual priorities. We take a great brief!
The importance of stories and their telling cannot be emphasised enough. A news article, for instance, shouldn't just inform. It needs to impact a reader's life in a way that is positive and memorable. To thus engage an end consumer, we believe that another more holistic engagement first needs to happen. Media professionals and digital crusaders should feel as involved as other stakeholders. When arriving at a strategy, we research the market, but we also consider the voices of internal employees who make a brand what it is. The big picture is important, but so are the finer details.
Intent does not count for much if you do not have the language to articulate it. We believe that to put our thoughts, plans and ideas into action, the tools we need are the right stories in the form of words and visuals. To be able to have an instant connect, the essence of brands needs to be communicated, which is lucid and convincing. So, we do not take our database of influence for granted. Each time, we try to offer them story briefs that they will find relevant on that day. To substantially stretch the lifespan of your product, it must first be made relatable and lastingly human. That is what we do best.
Results only count when they can be measured. Our agency follows the Barcelona Principles 3.0 for effective PR measurement. We set clear objectives aligned with client goals, focus on outcomes over outputs, and use diverse methods to evaluate campaigns across all media channels. We measure changes in audience awareness, attitudes, and behaviour, while adhering to ethical data practices. This approach provides clients with actionable insights to improve their communication strategies.
The Other Circle is devoted to unlocking new-age publicity design by using market intelligence, strategic vision and creative innovation. We ensure novelty in all aspects of our business, but we first bring people back into the equation. We serve as an ecosystem of committed, intuitive thinkers who drive robust, business driven communication solutions to both sides – brand and its stakeholders.
Our potential lies beyond the common purview of PR, as we constantly invent new mechanics to deliver lasting results with a deep rooted, positive impact on your trade.We consider it our mandate to formulate strategies that could serve a brand for its lifetime.
In the many years since its inception in 2013, The Other Circle has ensured that over 500 clients return satisfied with both their success, and ours. Impact, though, cannot only be judged through the lens of public recognition.
TOC for Good is a management initiative that requires each team to take on one key CSR project quarterly pro-bono. From pet welfare and women's empowerment to the promotion of regional art and languages, we first try to deliver back to society.
Advertising & Marketing
Art & Culture
Authors & Books
Beauty & Personal Care
CEO profiling
Corporate
Education
Entertainment
E-Sports & Tech
Events
Fin-tech
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Funding
Food & Beverage
Healthcare
Lifestyle & D2C
Music
Real Estate
Travel & Hospitality