Signal
INDUSTRY
E-sports & Tech
Signal, launched in 2018 by Brian Acton and Moxie Marlinspike, is renowned as the world’s most secure messaging platform, offering end-to-end encryption and user privacy.
QUESTION
How did we effectively communicate Signal’s unique value proposition to attract millions of new users in India during a critical growth period?
Challenge
Facilitate effective media interaction in the light of global outage following millions of users joining Signal amidst escalating data privacy concerns.
Solution
Strategically distribute Brian Acton’s statements across a broad spectrum of platforms, including print and digital, ensuring comprehensive coverage.
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APPROACH
A strategic media engagement approach focused consistent messaging and streamlined updates.
#1
Promptly engaged with journalists to address the app outage, directing them to use Signal’s official tweet for accurate information
#2
Ensured Aruna Harder’s (COO) quote was included in media coverage, maintaining consistency and amplifying the message across platforms
#3
Coordinated and streamlined dissemination of key updates, maintaining a unified narrative
IMPACT
Signal sparked viral discussions - driving traction, reposts and meme trends, while solidifying its position as a premier user-privacy messenger app.
60 +
Online Coverages
150 +
Minutes of Primetime Coverage
COVERAGE HIGHLIGHTS
Achieving the extraordinary
The Hindu
NDTV 24x7
CNBC TV18
Forbes India
MORE
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