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Anupam Mittal
INDUSTRY
CEO Profiling
Anupam Mittal is an Indian entrepreneur and CEO of the People Group, founder of Shaadi.com, and a Shark Tank India investor, backing over 250 startups.
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QUESTION
What strategies solidified Anupam Mittal’s position as a seasoned entrepreneur and a visionary leader in the startup space?
Challenge
Create a larger Share of Voice for Anupam Mittal amongst the untapped digital natives while maintaining and enhancing his established entrepreneurial legacy through mainstream media channels.
Solution
Leverage a combination of new-age digital media channels like Twitter, Instagram and YouTube alongside traditional media and on-ground routes to garner strategic visibility both online and offline.
APPROACH
A dual approach of integrating social media promotions and robust media relations and traditional media coverage
#1
Circulated Anupam Mittal’s tweets with the media as an FYI
#2
Getting his tweets on topics apart from business matters covered
#3
Cultivated strong media relationships for features and interviews
IMPACT
No media house was shy from covering the ace investor and entrepreneur. The approach successfully led to generating a large volume of media mileage, reaching audiences across genres and enhancing his digital and on-ground presence. He was invited as guest speaker at numerous summits and awarded prominent awards, including the Pinkvilla Style Icon Awards, Acharya of the Year by Entrepreneur India, and Business Influencer of the Year.
250 +
Headlines
2.3 BN. +
Reach
36 MN. +
PR Value
COVERAGE HIGHLIGHTS
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