FLAME University
INDUSTRY
Education
FLAME University is a pioneer of liberal education in India, renowned for its unparalleled interdisciplinary approach. It has established itself as a premier destination for higher education.
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QUESTION
What PR strategies elevated FLAME University’s reputation as a pioneering liberal arts institution in India?
Challenge
Craft a unique identity for FLAME University that ensures it stands out amongst established universities to increase visibility in the media circuit while maintaining top-of-the-mind recall.
Solution
Develop a comprehensive media outreach plan that places FLAME University as India’s premier institution for liberal education and its management as thought leaders in their respective fields.
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APPROACH
A holistic media outreach strategy leveraging tools like authored articles, industry features, interviews, press releases and profiling opportunities
#1
Increased SoV via media outreach to a mix of CAT A and CAT B publications
#2
Scheduled interactions between professors and journalists for industry stories
#3
Scheduled authored articles weeks and months in advance
IMPACT
The approach led journalists to engage in relationship-building meetings with university management, gaining a deeper understanding of FLAME University’s mission. FLAME spokespersons were recognised as industry experts, with media publications increasingly seeking their input for industry stories.
530 +
Organic Coverages
4.3 BN. +
Reach
1.4 BN. +
PR Value
COVERAGE HIGHLIGHTS
Achieving the extraordinary
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