ITCX
INDUSTRY
Event
The International Temples Convention & Expo (ITCX) is the world’s first and biggest event focused on facilitating best-in-class temple management practices that saw participation from over 450 temples across 32+ countries.
QUESTION
How did we navigate the complexities of PR for the debut of the World’s Biggest International Temple Convention & Expo, turning potential obstacles into a media sensation?
Challenge
Devise innovative strategies to amplify the significance of this monumental event while ensuring extensive and impactful reach.
Solution
Spotlight the groundbreaking nature and scale of the first-ever temple convention in India, and strategically target media across a pan-India spectrum.
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APPROACH
A comprehensive multilingual engagement plan across 12+ languages to ensure extensive and influential coverage.
#1
Assembled a core team of 15+ individuals, including 8 active members on-site, generating over 15 high-impact content pieces during the 3-day conference
#2
Operated a round-the-clock content and PR office catering to speech preparation, event details, interviews, and all project-related necessities throughout the event
#3
Executed a robust content strategy leveraging spokespeople to effectively cover the event’s extensive data and distinguished dignitaries
IMPACT
ITCX generated a media buzz that reverberated across the nation, cementing its status as a landmark event with prominent highlights in top publications and cities.
158 +
Headlines
500 +
Coverages Nationwide
100 +
Media Attendees
COVERAGE HIGHLIGHTS
Achieving the extraordinary
Times of India
Hindustan Times
Lokmat
Dainik Bhaskar
Indian Express
Dainik Jagran
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Dainik Jagran
Divya bhaskar
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