OML x Swiggy
INDUSTRY
Advertising & Marketing
OML is a market-leading media and entertainment company, shaping pop culture through diverse media, experiential formats, and TV and digital content production.
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QUESTION
How did we transform a strategic alliance between OML and Swiggy into a content-driven powerhouse?
Challenge
Effectively sustain audience interest and engagement over an extended period for food ordering app Swiggy’s creative campaign designed and executed by OML.
Solution
Strategically position the OML X Swiggy collaboration in top A&M media outlets, emphasising the groundbreaking nature and profound impact of the initiatives.
APPROACH
A comprehensive media engagement and outreach plan, encompassing targeted press releases and strategic placements to maximise the impact.
#1
Strategically accentuated the campaign impact to attract and connect with the right audience, driving higher engagement for the brand collaboration
#2
Highlighted successful collaborations on various IPs with influencers like Ed Sheeran and Janice Sequeira via editorials resonating with the target audience
#3
Explored social media collaborations for amplified reach
IMPACT
The campaign swiftly elevated OML X Swiggy partnership by successfully achieving widespread coverage, underscoring its significant impact and garnering exceptional recognition across the industry.
50 +
Digital Headlines
532 MN. +
Public Relations Value
2 MN. +
Readers
COVERAGE HIGHLIGHTS
Achieving the extraordinary
Times Now
Business Insider
AFAQS!
Impact Magazine
Buzz In Content
MORE
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