Paytm Insider
INDUSTRY
Corporate
Paytm Insider, a top player in live entertainment and digital experiences in India, offers access to a wide array of events, from music and comedy to sports and theatre.
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QUESTION
How did we cultivate Paytm Insider’s reputation as the go-to platform for top-tier events spanning multiple entertainment genres in India?
Challenge
Reposition from a music-first ticketing platform to one that offers diverse genres of entertainment experiences while highlighting Paytm Insider’s competitive edge over similar players in the market.
Solution
Focus on unique events as well as regular event listings and highlight Paytm Insider’s role as the curator or presenter.
APPROACH
A multi-channel media strategy to promote a wide spectrum of entertainment events curated by the platform.
#1
Leveraged influencers and media for event buzz.
#2
Secured media coverage through event invitations and contributed to industry stories
#3
Facilitated artist interviews and engagement for promotional opportunities
IMPACT
By promoting 100+ events, we significantly boosted Paytm Insider’s visibility and credibility as one of India’s premier entertainment platforms.
5K +
Headlines
60 MN. +
Annual Public Relations Value
COVERAGE HIGHLIGHTS
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