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StayVista
INDUSTRY
Travel & Hospitality
StayVista, India’s largest luxury villa chain, is reinventing group getaways with a selection of award-winning properties and elevating every traveller’s experience.
QUESTION
How did we establish StayVista as the unrivalled leader in India’s luxury villa rental industry?
Challenge
Showcase StayVista as the first choice for people seeking luxury staycation and amplify spokespersons’ presence as market leaders in the luxury villa space.
Solution
Garner authentic coverage that highlights StayVista’s commitment to offering world-class bespoke villa experience and solidifies its position as the premier luxury villa rental platform in the country.
APPROACH
A comprehensive media engagement and outreach approach, including targeted press releases, thought leadership content and exclusive interviews.
#1
Organised FAM (familiarisation) trips with select journalists and influencers, ensuring first-hand experience of StayVista’s luxury villas
#2
Adopted strategic initiatives such as the ‘Best Rated Villa’ campaign and the ‘Home Maker’s Campaign,’ with topical offers and conversations
IMPACT
The campaign successfully positioned StayVista as the premier luxury staycation platform. Over 10 months, 8+ key journalists were hosted for FAM trips, while ongoing initiatives secured continuous conversations in the media in top-tier publications for villa listings.
150 +
Media Stories
1 BN. +
Reach
79 MN. +
Readers
COVERAGE HIGHLIGHTS
Achieving the extraordinary
News18
Outlook Traveller
Inc42
Economic Times
Mint
MORE
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