Tony Saldanha
INDUSTRY
Authors & Books
Tony Saldanha is a recognized leader in digital transformation and author of the acclaimed book Why Digital Transformations Fail. The book provides valuable insights into achieving best-in-class business operations in transforming business processes.
QUESTION
What winning approach effectively engaged Indian industry leaders and the media with Tony Saldanha and Filippo Passerini’s book on digital transformation?
Challenge
Capture the attention of India’s C-suite through strategic media coverage and position Saldanha as a digital transformation expert.
Solution
Elevate Tony Saldanha’s book in the Indian market by generating anticipation and securing influential media coverage through strategic engagements and high-profile events.
APPROACH
A dual strategy to reach C-suite executives while positioning the authors as experts in the field.
#1
Pinpointed key media platforms and highlighted critical book excerpts to attract a C-suite audience
#2
Arranged high-profile appearances for Saldanha and cultivated strong media relationships to enhance his expert profile
#3
Created pre-launch buzz and enabled informed coverage via early access for select journalists
IMPACT
The targeted media strategy generated coverage across key platforms, effectively reaching India’s C-suite audience and solidifying Tony Saldanha’s position as a digital transformation expert in the Indian market.
145
Headlines
126 MN. +
Public Relations Value
126 MN. +
Readers
COVERAGE HIGHLIGHTS
Achieving the extraordinary
Entrepreneur India
The Machinist
Hyderabad Express
Hindu Business Line - Management Masterclass
Mint
The Hindu Sunday
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