Torrent Pharma

INDUSTRY

Healthcare

Torrent Pharma, the flagship entity of Torrent Group and a prominent player in the global generics market across 50+ countries, is one of India’s leading pharma companies, trailblazing the pharmaceutical industry with its concept of niche marketing.

QUESTION

What strategic moves shattered the prescription barrier and redefined Shelcal 500 as an OTC supplement?

Challenge

Amplify Shelcal’s reach while raising awareness about the lack of dietary calcium in women and the importance of fulfilling one’s calcium needs.

Solution

Use strategic communication tools to push a clear messaging around bone health and calcium awareness with exclusive engagements prioritised in South India to maximise regional impact.

APPROACH

A rapid and agile communication approach aimed to maximise campaign’s reach and impact within the target audience.

#1

Prioritised key media outlets within the A&M sector, recognising their direct relevance to the campaign’s objectives

#2

Proactively ensured that the campaign message reached a highly engaged and influential audience

IMPACT

Within a week of outreach, Torrent Pharma gained significant media exposure across leading platforms, amplifying Shelcal’s presence and establishing it as a prominent OTC supplement in the Indian market.

48 +

Digital Coverage

23 MN. +

Public Relations Value

50 +

Headlines

COVERAGE HIGHLIGHTS

Achieving the extraordinary

Money Control

FE Healthcare

Business Standard

Afaqs

The Economic Times

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