Zouk
Zouk, a home-grown brand for modern Indian women, has weaved elegance into their lifestyle through handcrafted and cruelty-free products.
QUESTION
How did we craft Zouk’s identity to stand out as a fashion-lifestyle leader for a modern Indian woman?
Challenge
Build awareness around an indigenous brand while platforming the husband-wife co-founder duo as thought leaders in scaling an authentic brand that resonates with today’s Indian woman.
Solution
Create a relationship-building strategy within the lifestyle media and fashion circles to achieve greater visibility for products through multimedia activities.
APPROACH
A multi-directional approach through interactive sessions with media, panel sessions with industry experts, and immersive product experiences.
#1
Meticulous narrative-building interactions between co-founders and lifestyle media.
#2
Staging an immersive brand experience for media personnel followed by a panel discussion with industry experts
#3
Achieving product integration through enterprising initiatives within fashion circuits
IMPACT
The plan successfully created brand awareness through extensive coverage from leading digital portals, product placements on various TV shows, and shoutouts from well-known celebrities while establishing cordial relationships among renowned lifestyle journalists.
500 +
Headlines
5 BN. +
Reach
4 BN. +
PR Value
COVERAGE HIGHLIGHTS
Achieving the extraordinary
Forbes
Femina - Product Feature
CNBC Awaaz
Mint
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CNBC Awaaz
Femina - Digital Interview
Femina - Print Feature
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