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Welcome to

The    ther

Circle

Enabling creative dialogues for an ever changing world.

PUBLIC RELATIONS

For us, PR is earning the audience’s attention. Not interrupting it. We cultivate conversations of value that build a relationship between you and your audience with real advocacy.

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CONTENT STRATEGY

Content is king (or queen, depending on your preference). We study your audience, curate competitor’s insights & identify key performance indicators to deliver personalised, engaging and progressive communicative solutions.

INFLUENCER RELATIONS

The best way to stay in the game? Earn your customers’ trust. We partner with the right influencers to achieve your marketing goals and earn the trust of your target audience.

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DIGITAL PRESENCE

In today’s digitally social world, you should be where your audience is: online. By humanising your brand, we tell your story to your potential customers in the digital media landscape.

CRISIS MANAGEMENT

Meticulous. Mechanical. Sometimes Manic. We tackle elements of surprise & threats to your brand, using indepth market intelligence. The result: lesser downtime & quicker resolution.

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OUR SERVICES

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Our campaigns demand
more than just attention, they
demand interaction.

Commerce &
Creativity

WE PLAY AT THE INTERSECTION OF

FEATURED WORK

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HOW WE WORK

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#1

NOT AN AGENCY

Not an Agency sounds unconventional. We agree. That’s because we provide more than just a service. We formulate tailor-made strategies that last a lifetime.
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#2

EXPECT CREATIVITY

We are devoted to unlocking new-age publicity design by using market intelligence, strategic vision and creative innovation.
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#3

META-CLIENT MASTERY

We understand every stakeholder. Not just our clients, but our clients' clients as well. Making it a win-win-win for the C-C-C: Client, Company, Community.
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#4

OUTLAST IMPACT

Our strategies give you a finite destination with infinite routes, making the consumer, the media or the next door neighbour buy into an idea that matters the most. Yours.

We love it when we WIN, FOR YOU

OUR EXPERTISE

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CONTACT

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In these unprecedented times, we want to LISTEN. Before we do what we do.

 

Today more than ever, companies and individuals need to address new realities and stitch a roadmap for the way forward. In this ever evolving game of PR, we work as your crew in CRISIS, CREATIVITY and COMMUNICATION

 

With an ecosystem of committed, intuitive thinkers, we balance the see-saw of both sides- the brand and its stakeholders. We drive results that are DISRUPTIVE, MODERN and UNIQUE, unlike many other creative agency out there.

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ART, CULTURE, EVENTS

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CORPORATE

EDUCATION

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ENTERTAINMENT

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LIFESTYLE, D2C & STARTUPS

Years of Running
11+
Teammates
60+
Happy Clients
500+
Headlines
100K+
70+
Cities
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Art, Culture, Events

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Corporate

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Education

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Entertainment

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Lifestyle & D2C

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HYPHEN|

BEAUTY

How did we position Kriti Sanon and Pep Technologies’ HYPHEN as the next big thing in skincare? 

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BAFTA| ENTERTAINMENT

How did we craft an authentic narrative for BAFTA Breakthrough in the diversified Indian entertainment industry and spark a dialogue on film, television arts and gaming?

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ANUPAM MITTAL| CEO PROFILING

What strategies solidified Anupam Mittal’s position as a seasoned entrepreneur and a visionary leader in the startup space?

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FLAME UNIVERSITY | EDUCATION

What PR strategies elevated FLAME University’s reputation as a pioneering liberal arts institution in India?

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MAHINDRA I-ROCK|MUSIC

How did we revive the Indian rock legacy after a 9-year hiatus and transform Mahindra Independence Rock into a cultural movement?

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TORRENT PHARMA|HEALTHCARE

What strategic moves shattered the prescription barrier and redefined Shelcal 500 as an OTC supplement?

  • Not an Agency sounds unconventional. We agree. 
    That’s because we provide more than just a service. 
    We formulate tailor-made strategies that last a lifetime.

    Not an agency.jpg
  • We are devoted to unlocking new-age publicity design by using market intelligence, strategic vision and creative innovation.

    Expect Creativity.jpg
  • We understand every stakeholder. Not just our clients, but our clients' clients as well. Making it a win-win-win for the C-C-C: Client, Company, Community.

    Meta Client Mastery.jpg
  • Our strategies give you a finite destination with infinite routes, making the consumer, the media or the next door neighbour buy into an idea that matters the most. Yours.

    Outlasts Impact.jpg

Aditi Handa, The Baker’s Dozen, Co-founder & Head Chef

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" They are more like an extension to our marketing team rather than an agency. All their inputs come from a point of honesty. "

Rohit Karnik, Director - Founders Office, People Interactive India Pvt. Ltd

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" Their approach to building the personality of our founder, Anupam Mittal, has been remarkable, showcasing his stature in the industry. "

Rachna Panikker, Ex-Vice President, Culture Marketing & IPs, Hyperlink Brand Solutions

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" The team’s promptness in delivering results with a professional yet empathetic attitude truly sets them apart. They approach every task meticulously. "

Ravi Ramachandran, Founder and CEO, Nua

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" Their ability to innovate, take risks, and adapt to the dynamic needs of a new brand like Nua has been invaluable. "

Ayush Negi, Associate Director, Marketing & Communications, FLAME University

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" Their team is diligent, proactive and always ready to listen to what the client wants and how they can deliver better. "

Word of
Mouth

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#1

PUBLIC RELATIONS

For us, PR is earning the audience’s attention. Not interrupting it. We cultivate conversations of value that build a relationship between you and your audience with real advocacy.
Content Marketing.jpeg

#2

CONTENT STRATEGY

Content is king (or queen, depending on your preference). We study your audience, curate competitor’s insights & identify key performance indicators to deliver personalised, engaging and progressive communicative solutions.
Influencer Management.jpeg

#3

INFLUENCER RELATIONS

The best way to stay in the game? Earn your customers’ trust. We partner with the right influencers to achieve your marketing goals and earn the trust of your target audience.
Digital Presence.jpeg

#4

DIGITAL PRESENCE

In today’s digitally social world, you should be where your audience is: online. By humanising your brand, we tell your story to your potential customers in the digital media landscape.
Crisis Management.jpeg

#5

CRISIS MANAGEMENT

Meticulous. Mechanical. Sometimes Manic. We tackle elements of surprise & threats to your brand, using indepth market intelligence. The result: lesser downtime & quicker resolution.
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